How do you persuade your prospects of the quality of your product? Use this strategy: Show the work that went into creating the product.

This can take two forms:

1. Show the work that went into inventing the product
2. Show the work that goes into creating each individual product.

For example, if you were selling Rolex watches, you could tell the story of how the watch was designed, or you could describe the painstaking process by which each individual watch is manufactured. Or you could do both.

The advertising legend Claude Hopkins used this strategy to revolutionize the sales of Schlitz beer in the early 1900s. He did so simply by being the first to describe how beer was made. He toured Schlitz’s operations and noted down all the aspects of their process that he found interesting. In particular, he highlighted those that supported Schlitz’s main claim: that their beer was pure. The campaign was a huge success. Within a few months, Schlitz went from fifth place to being joint-first in the market. Read the rest of this entry

The question of whether or not you should be engaged in social seeding is hardly a question at all these days. With the number of users on sites like StumbleUpon, Facebook, and Twitter, it is fast becoming one of the primary ways people get in front of large audiences today. Social Seeding is the process of showcasing quality content throughout a variety of highly visible platforms, such as social aggregation sites, social communities, blogs, portals, and even email and messaging services. This service combines both natural and paid opportunities to provide your content the highest level of targeted visibility possible. So let’s take a more detailed look at why you should be using Social Seeding as a part of your online marketing strategy.

The web is changing… For quite some time now, the Internet has been a wonderful resource for users. If you had a question, then the Internet likely had an answer. However, over the last few years we have seen a massive change in the way people use the Internet. Five years ago, most of your family and friends were resistant to putting updates or images online, or even using email much for that matter. Today, they are far more open to sharing just about anything online.

With the massive change in confidence and the comfort level of using the Internet, we have seen the web change from something that was purely a resource to the modern day hang out spot for just about everyone. Regular people now spend hours a day hanging out on the Internet and that is why social seeding as a marketing strategy has become more and more important to succeeding online today.

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