With the economy in slowdown mode the last thing you need is an increase in product theft. Unfortunately, people’s fashion desires don’t always match the capacity of their wallets and purses.

So the importance of your retail technology is key. Distractions such as duff credit cards through your EPOS system or foil-lined bags wrecking your tagging systems are just two examples. And they shouldn’t happen.

These activities have a very real impact on your bottom line.

At Reliable Networks we simply don’t believe that your staff and technology should be tricked that easily. That’s why our Reliable Retail service ensures that your entire IT infrastructure is fully supported and secure – at head office, in your warehouse and throughout all of your stores. We call this approach – Profit Technology

Google Play introduces better unification of content that we can buy using Android devices. Selected countries previously had access to buy not only games and applications but also movies, music and books. This functionality has been now extended and introduced to everyone.

All products bought using Play will be remembered in cloud. It means that regardless of what device you are using all purchased products will be available for you. Play will allow to synchronise applications on all your Android devices.

How do I set up Outlook 2010?

Open Outlook 2010. If the Microsoft Outlook 2010 Startup wizard displays automatically, on the first page of the wizard, click Next. Then, on the E-mail Accounts page of the wizard, click Next again to set up an e-mail account.

If the Microsoft Outlook 2010 Startup wizard doesn’t appear, on the Outlook 2010 toolbar, click the File tab. Then, just above the Account Settings button, click Add Account.

On the Auto Account Setup page, Outlook may try to automatically fill in the Your Name and E-mail Address settings based on how you’re logged on to your computer. If the settings are filled in and they’re correct, click Next to have Outlook finish setting up your account.

If the settings on the Auto Account Setup page aren’t filled in or aren’t correct, consider the following as you correct the settings:

• If the settings on the Auto Account Setup page aren’t filled in for you, type the correct settings based on the information that was provided to you by the person who manages your e-mail account.
• If the name in the Your Name box isn’t correct, you may need to reset the options on the Auto Account Setup page before you can edit your name. To reset the options, click the option button next to Manually configure server settings or additional server types, and then click the option button next to E-Mail Account.

After you click Next on the Auto Account Setup page of the wizard, Outlook will perform an online search to find your e-mail server settings. You’ll be prompted to enter your user name and password during this search. Make sure that you enter your full e-mail address (for example, info@reliablenetworks.co.uk) as your user name.

If Outlook is able to set up your account, you’ll see the following text: Your e-mail account is successfully configured. Click Finish.

If your e-mail account is the type that requires registration, you must register it the first time you sign in to Outlook Web App. Connecting to your e-mail account through Outlook will fail if you haven’t registered your account through Outlook Web App. After you sign in to your account, sign out. Then try to connect using Outlook.

On the following infographic is shown the study of the current social networking environment, which yielded some interesting results.

It is unlikely to be a surprise that Facebook has raced ahead in the popularity of social networks, with an average score of 405 minutes spent on the site by a user in January 2012. It is miles ahead of Tumblr and the recent appearance of Pinterest, which bind to 89 minutes each – while Twitter, LinkedIn and MySpace won the average score of 8 to 21 minutes.

However, the lump of coal must go to Google+, who fell behind even a faded social network like MySpace with only three minutes spent on the platform by users per month, in comparison to an average six or seven hours on Facebook.

It needs to be kept in mind that this data does not take in to consideration mobile usage — which, especially in the case of the Twitter and Facebook platforms, would have been likely to alter the results. If some of the popular Twitter clients such as TweetDeck were filtered in, it may be that Twitter’s results would have averaged out far higher than by purely considering desktop access.

Interestingly, the figures fly in the face of Google’s Chief Executive Larry Page, who was reported to say that 80 percent of Google+’s 90 million users log in daily. In comparison to this data, the numbers do not fit — unless the 80 percent of logins include standard Gmail access.

• Start Outlook in a folder other than Inbox On the Tools menu, click Options, and then click the Other tab. In the Advanced Options dialog box, set the startup folder that you want.
• Do you travel between time zones? Add a second time zone and switch between time zones for all Windows-based programs. Click Swap Time Zones in the Time Zone dialog box (Tools menu, Options dialog box, Calendar Options dialog box).
• Quickly change the time zone for all Windows-based programs Right-click the space at the top of the time bar when you view days in Calendar, and then click Change Time Zone on the shortcut menu.
• Reuse custom views If you change a view by adding columns or changing the format and want to save it for reuse, type a new view name in the Current View box on the Advanced toolbar, and then press ENTER.
• Quickly add contact information that isn’t represented by existing fields To add custom fields, in the contact, on the All Fields tab, click New and then specify the field’s name, type, and format.
• Quickly create a contact with the same company name and address as another contact Select the existing contact in your Contacts list, and then on the Actions menu, click New Contact from Same Company.
• See details about the view you are using For details such as which fields are in place and if the view is filtered or sorted, right-click the table header and then click Customize Current View.
• Missing some items? Adjust your view filter settings Items that don’t match the filter settings won’t appear. To remove the filter, on the View menu, point to Arrange By, point to Current View, and then click Customize Current View. Click Filter, and then click Clear All.
• Want a custom view of your information, sorted or filtered in a different way? On the View menu, point to Arrange By, point to Current View, and then click Define Views.
• Customize the names of the voting buttons On the View menu in the message, click Options. In the Use voting buttons box, type the names you want on the buttons, separated by semicolons.
• Save time when you change print styles If you frequently change a print style before printing, create a custom print style instead. On the File menu, point to Page Setup, and then click Define Print Styles.
• Customize the buttons in the Navigation Pane for one-touch access To add or remove buttons that appear in the button tray at the bottom of the Navigation Pane, click Configure buttonsButton image, click Add or remove buttons, and then click the button you want.
• Customize the name of a duplicate .pst file to avoid confusion You can change the name of the Outlook data file (.pst) that appears in the Navigation Pane from Personal Folders to something more identifiable. Right-click Personal Folders, click Properties, click Advanced, and then type a new name in the Name box.
• Customize how Outlook archives items On the Tools menu, click Options, click the Other tab, and then click AutoArchive.
• Change the size of the buttons at the bottom of the Navigation Pane You can make the large buttons in the Navigation Pane smaller by dragging the splitter bar Button image down toward the bottom of the Navigation Pane. The large buttons turn into small buttons in the button tray.
• Move Desktop Alerts to a different monitor If your desktop spans more than one monitor, you can make Desktop Alerts appear on any monitor you use. When an alert appears, rest the pointer over it and then drag it to the part of your desktop that is displayed on the monitor where you want to view the alert.
• Turn off New Mail Desktop Alerts Right-click the Outlook icon in the Microsoft Windows notification area. To clear the check mark, click Show New Mail Desktop Alert.
• Access any Outlook folder from your Windows desktop Create a shortcut to an Outlook folder on the Windows desktop by dragging the folder from Outlook to your Windows desktop. Make sure you press CTRL before you release the mouse button. When you double-click the new shortcut, Outlook will open to that folder.
• Make New Mail Desktop Alerts less visible You can change the transparency level and duration of the New Mail Desktop Alerts. On the Tools menu, click Options. On the Preferences tab, click E-mail Options and then click Advanced E-mail Options. Click Desktop Alert Settings. Change the duration and transparency levels to the settings you want.
• Shade group headings When you turn on shaded group headings, it makes it easier to distinguish the different groups, such as Yesterday and Last Week. In Mail, on the View menu, point to Arrange By, click Custom, click Other Settings, and then select the Shade group headings check box. Click OK twice.
• Display folders at the top of the mail folders view To group a set of folders at the top of the mail folders list view in the Navigation Pane, precede each folder name with the underscore (_) symbol.
• Alphabetize the order of the mail folders in the Navigation Pane By moving the folders that you want up to the Favorite Folders pane, you can place them in any order that you want. To move a folder up to the Favorite Folders pane, just drag it there.
• Shrink the Favorite Folders pane Remove all the folders in the pane, making it smaller and allowing the All Mail Folders list to move up in the Navigation Pane. To remove a folder in the Favorite Folders pane, right-click the folder and then click Remove from Favorite Folders.
• Quickly remove a column from the view Drag the column title away from the column heading row until an X appears, and then release the mouse button.

For more details feel free to contact our London IT Support team.

Mistake 1: Choosing a wrong Web Designer

You might think anyone can build you a website and while there is some truth in this, the finished product may not be the site that is right for your needs and objectives. Make sure you do your homework before choosing a web developer. Do they have knowledge about your business? How many companies have they worked with? Do they offer other internet marketing services or web design only? All these issues should be considered before deciding on a company to take control of your web presence.

Choose a company that understands your market trends, one which has a proven track record of designing, developing and launching professional websites and one who can guide you through every step of building your web presence from website launch and management to search marketing and social media.
Mistake # 2: Bypass on the initial website design

When it comes to designing and developing your website, launching an average site just to save a few pounds is never the right decision. Since your site is often the first impression a new client has on your company, you do not want your poorly designed site to send the message: “It’s just an average business”. Today, it is possible to build a website that is tailored to your specific marketing needs and when built correctly, you can easily get a good return on investment in less than a year.

Today, customers expect companies to have a website that engages, easy to navigate, and adapted to their needs. If the first time visitors perceives your site to be outdated, unattractive, difficult to navigate, or may not have well-designed content, they will leave as quickly as they came. First impressions are really important.

Mistake # 3: Lack of new strategies

The world of internet marketing is constantly evolving. Search engines are always updating their algorithms, new channels of online communication are emerging, technology changes, and what is leading edge today may be outdated tomorrow. Just like you can not have a car without an engine, and you can not build a website and expect to attract new patients, without an internet marketing strategy to support it.

Getting new clients from the Web is much more than just having a website. It includes a wide range of integrated technologies and internet marketing solutions that can increase your ranking in search engines, improve your reputation, improve branding, and generate referrals. Search engine marketing, social networks are all important and very effective ways to attract and retain customers online.

• Set a reminder to reply to a message Right-click the message you want to set the reminder for, point to Follow Up, and then click Add Reminder. In the Due By list, click the date when you have to complete the reply. In the second list, click a time. In the Flag color list, click the flag color you want, and then click OK.
• Add your own words to a follow-up flag for a new message Click the Message Flag button and then type the text you want in the Flag to box.
• Send a message to multiple people without revealing other recipients’ identities To send a message to someone without other recipients of the message knowing, use the Bcc line in the message. Bcc stands for blind carbon copy. If you add someone’s name to the Bcc line, a copy of the message is sent to that person, but his or her name is not visible to other recipients.
• Find related messages To find related messages, right-click the message, and then on the shortcut menu, point to Find All and then click Related Messages. The Advanced Find dialog box appears with a list of related messages.
• Jog your memory with a follow-up flag Create a follow-up flag as a reminder to follow up on a message. On the Actions menu, click Follow Up and click the flag color of your choice.
• Save searches that you use often. On the Tools menu, point to Find and then click Advanced Find. In the Advanced Find dialog box, specify your search criteria and click Save Search on the File menu. You can share the search results with others by sending the search results file as an attachment in an e-mail message.
• Search for and move items or files to different folders. On the Tools menu, point to Find and then click Advanced Find. In the Advanced Find dialog box, specify your search criteria and click Find Now. After the results are displayed in the search results window, move them to the folder of your choice.
• Use a file shortcut instead of an attachment to reduce the size of a message. Right-click the file and drag it to the Inbox. On the shortcut menu, click Send with Shortcut.
• Sort messages alphabetically by sender name To sort, click Arranged By and then click From. To reverse the alphabetical order, click From again. To sort by Subject line, click Subject. You can sort this way in any table in Outlook.
• Receive notifications when messages you send are delivered or read On the Tools menu, click Options, and then click the Preferences tab. Click E-mail Options, and then click Tracking Options.
• Verify that the message is authentic If you have security set up, you can verify that a message you receive with a digital signature has not been tampered with. In the message, click the Verify Digital Signature button.
• Quickly mark a message as read Right-click the message and then click Mark as Read.
• Make a folder available for online and offline use Right-click the folder, click Properties, and then click the Synchronization tab. The folder must be on your network, not on your hard disk.
• Want to move an Inbox item to a folder in the Navigation Pane but can’t see the folder? Drag the item to the top or bottom of the group and pause until the correct folder scrolls into view. Subfolders must be expanded to view them.
• Quickly see the next or previous mail message in a conversation or thread In a message, click the small arrow next to the Previous Item button or Next Item button, and then click Item in Conversation Topic.
• Quickly print search results from your Inbox To print a list of your search results from the Advanced Find dialog box, press CTRL+P.
• Recall that message! To recall or replace a sent message, open the message in the Sent Items folder, and on the Actions menu, click Recall This Message.
• Automatically add a signature or logo to each message you send On the Tools menu, click Options, and then click the Mail Format tab. If you have more than one account, select the account you want to create the signature for, and then click Signatures.
• Show blocked images in an e-mail message Click the InfoBar at the top of the message, and then click Download Pictures.
• Keep track of messages that require action Instead of just using rules to move messages to folders, use rules to assign a category to a message. Then the messages will be arranged in groups in your Inbox.
• See more messages in your Inbox with single-line view Change from multiline view to single-line view. On the View menu, point to Arrange By, and then click Custom. Click Other Settings. Clear the Use multi-line layout in widths smaller than n characters check box.
• Quickly test the hyperlink in the message you just wrote Press CTRL while you click the hyperlink.
• Speed up exporting and archiving items Make exports and archives of your Outlook mailbox faster by emptying the Deleted Items folder first. Right-click the Deleted Items folder, and then click Empty “Deleted Items” Folder.
• Does your mailbox need a quick cleanup? On the Tools menu, click Mailbox Cleanup. Select options to find items that are old or large and then move or delete them. Click AutoArchive to move old items to Archive Folders, or click Empty to permanently delete items from your Deleted Items folder.
• Choose which e-mail account to use If you have multiple e-mail accounts in Outlook, you can choose which to use when sending messages. For example, choose your Hotmail account, and recipients receive the message from that account, complete with your Hotmail return address. In a new message, click Accounts, and then click the account you want from the list.
• The mail folder list is just a click away To quickly view the Folder List, click Folder List Button image in the button tray at the bottom of the Navigation Pane.
• Delete names from the AutoComplete list Select the unwanted name by using the UP ARROW or DOWN ARROW key and then press DELETE.
• Keep a Desktop Alert on the desktop To keep a Desktop Alert visible so that you have more time to read it, pause your insertion point over the alert before it fades from view.
• Want to turn off New Mail Desktop Alerts? On the Tools menu, click Options, click the Preferences tab, click E-mail Options, and then click Advanced E-mail Options. Under When new items arrive in my Inbox, clear the Display a New Mail Desktop Alert (default Inbox only) check box.
• Change in priorities? Quickly change the color of a message’s Quick Flag Locate the flagged message in the message list. Right-click the flag, and then click the flag color that you want on the shortcut menu.
• Quickly read messages without opening them To see the first three lines of each message in the message list, on the View menu, click AutoPreview. To see the complete message to the right of the message list, on the View menu, point to Reading Pane, and then click Right.
• Make sending a file through e-mail even easier You can send a file on your computer through e-mail by right-clicking the file, pointing to Send To, and then clicking Mail Recipient. Text is automatically added to the body of the message; however, you can delete the text and add your own text by clicking in the message body and pressing CTRL+A.
• Reduce spam by not replying to suspicious e-mail messages Replying tells a spammer that your e-mail address is valid and probably won’t remove you from their mailing list.
• Create a Search Folder quickly from the Find bar Press CTRL+E to open the Find bar, type what you want to find in the Look for box, specify which folder to look in by using the Search In box, and then click Find Now. When the search is complete, click Options on the Find bar, and then click Save Search as Search Folder.
• Find all messages sent by the same person Right-click a message from that person, and then on the shortcut menu, point to Find All. Click Messages from Sender. The Advanced Find dialog box displays a list of all messages in a folder from that person.
• Get a different view of the way that Outlook groups messages By default, Outlook groups messages by periods of time such as Today, Yesterday, and Last Week. To collapse a section to see only the group heading, select any message and then press the LEFT ARROW key. The RIGHT ARROW key expands the group.
• Quickly add an attachment to a new message Locate the file, for example a .doc file in your My Documents folder, and then drag it to your Inbox. Outlook opens a new e-mail message with the file attached. You can also drag multiple files.
• Flag that message fast Select a message in the message list, and then press INSERT.
• Was an important message sent to the Junk E-mail folder? If an item gets moved to your Junk E-mail folder by mistake, select the message, and then press CTRL+ ALT+J.
• Save multiple attachments at one time Open the message. On the File menu, click Save Attachments. Click OK, and then click the folder where you want to save the attached files. Click OK.
• View all your unread messages in the Inbox On the View menu, point to Arrange By, point to Current View, and then click Unread Messages in This Folder.
• Create a rule from a message Right-click the message, and then click Create Rule. Select the conditions and actions you want to apply, and then click OK.
• Start fresh! Clear your address history To clear your AutoComplete cache, open the C:\Documents and Settings\user name\Application Data\Microsoft\Outlook folder, and then delete the profile_name.nk2 file. Outlook recreates this file as you type new addresses.
• Check an e-mail alias against the names in your address books To immediately resolve an e-mail alias in the To, Cc, or Bcc box, press CTRL+K.
• Make a message unavailable to recipients after a specific date To set the expiration date on a message you are composing, click Options Button image. Under Delivery options, select the Expires after check box, and then in the lists, select the date and time you want the message to expire.
• Save a message thread in a text file Select the messages by pressing CTRL and clicking the messages you want. On the File menu, click Save As. Your messages are saved to a .txt file. Only message headers (To, From, Sent, and Subject) and body text are saved; attachments and and HTML formatting are not included in the text file.
• Open several messages at the same time Hold CTRL while you click each message. After you select the messages, on the File menu, point to Open, and then click Selected Items.

The timestoday predict that an SEO company should incorporate all kinds of digital marketing which includes both on and off-page SEO, with the exception of other services. So basically, if you are an SEO company, you need to cover the following areas.

SEO technical skills: At the bottom, SEO and keyword research go hand in hand, but that’s where it all starts. Really, as a SEO company, you can help improve the web sites at the page and server level so they are easily spotted by search engines, in order to generate increased traffic and conversion from casual visitors to confirmed customers.

This implies knowledge of on page optimization, but it is equally important to know SEO techniques, which means coding. If you’re in a spot over SEO, you can fight and win arguments if you know the technical side of it. So, you’d be well advised to learn all you can about the technical aspect of SEO such as sitemaps, rewritten, server settings, etc.

Social Media Marketing: This is not limited to sending tweets or messages on social media sites, but provide a service focused on SEO like driving targeted traffic to and from the social media sites. You can use your skills social media to generate more traffic for your client’s site using your SEO skills to create fan pages, to build a large fan following on Twitter and optimizing videos for your client YouTube.

Link-Building: Social media sites have increased the need for link building and today we have two approaches to link building: first, the traditional way which includes the renowned PR distribution sites, directories of articles and sites for particular combinations. These are permanent links with a longer life compared to a bookmarks, tweets and content syndication.

Secondly, you optimize internal link that you can use on social media sites like Facebook. Considering the targeted content writing these days, it is extremely important for SEO professionals to learn all about the creation of internal and external links which they may offer SEO as a valuable service.

Content Marketing: Writing relevant content for your customers, visitors can make a beeline to these sites and this in turn will make marketing much easier for you, so it is a skill valuable to have. There are two aspects to content marketing, content creation and content distribution.

Content creation refers to your ability to create content that will support and add value to users and search engines and fill gaps in content. Content distribution refers to distribution of content to article directories and make keyword research base.

Ease of Use: As an SEO company, you probably know the value of having high usability of the site quality. In this you can tell how you placed the objects on your page and if the information provided therein is useful and readable to your visitors.

Information Architecture: An SEO company like you need to know how to organize your website content, the structure of folders and label items clearly on its website so it is easily crawled by search engines.

Social Media is becoming an integral part of customer service

According to a recent survey 51 percent of companies have used social media to communicate with customers and 78 percent expected this form of communication to become dominant. Social media can not be ignored or approached half-heartedly, if companies do not have time to engage and support their customers online in 2012, they will quickly see a huge dip in profits.

Mobile software boom

With the rise of smartphones and tablet computers, consumers are beginning to demand applications that give them the same functionality they want on their personal computers. A common trend was for software developers to provide alternatives to their smartphone’s most popular programs, so expect to see applications that will appear on the smartphone market first followed then by desktop programs.

Business to business conversations become more personal

We see it happening already – companies are talking to each other through their social media set. Nowhere is it more apparent than on Twitter, where we can watch in real time as large companies develop relationships with each other. It starts with RTS and @mentions and leads to personal relationships and collaborations.

Viral content adopted and promoted by companies

Businesses and organizations are always looking for new content to share on their stores online, and viral content often plugs the gap. Take a look at the Facebook page of Angry Birds, which has nearly 11 million fans. They take the fan-submitted content and repost it, as their album of fan art. Ignoring individual photos and watching the whole album, they picked 158.880 tastes, 9511 Comments and 2.195 shares.

Depending on your expectations, doubling in five years the percentage of IT organizations that use cloud services, and reaching one-third of organizations, might be pretty good. But compare the adoption rate for cloud services to another game-changing technology, virtualization. For almost every IT organization, virtualization isn’t a matter of whether but how much. No one questions virtualization’s core value proposition; the only question is about the breadth of applicability.

In contrast, two-thirds of IT organizations either have decided the cloud isn’t for them or have yet to pull the trigger. The core value of the cloud is, in fact, in question.

Investing in cloud computing will allow companies in the UK to enjoy cost-effective and efficient telecommunications, particularly when calling abroad. Virtualisation is delivering massive benefits to businesses by enabling a wide range of operating systems to be run simultaneously on a single physical platform.

Contact Reliable Networks now, to find out more about innovative technologies and talk to our London IT Support team.